It has often been joked that more people have been to the moon than on page 10 of a Google search. No wonder then that everyone wants their websites listed on page 1.

Security certificate

Get your webmaster to install a basic SSL certificate on your website. You will know if this is in place because of the https:// in the address.

Website speed

Google doesn’t like slow websites, so speak to your hosting company about converting your sluggish tortoise to a supersonic rabbit.

Mobile optimisation

More and more internet users access the web via their mobiles. You therefore need to ensure that your website is fully optimised for this. Not only will this score you important Search Engine Optimisation points, it will also make the user experience so much more enjoyable.

User experience

And speaking of ‘user experience’, focus your website content on the value you provide for your visitor. This is so much more meaningful than trying to outsmart search engines by packing the text with keywords.

Google My Business

Your webmaster should ensure that your website is indexed correctly by Google, but YOU should ensure that you have a ‘Google My Business’ account and that it is up to date. The more you tell Google about your business, the easier you make it for them to promote you.

Incoming links

Google loves popular websites, so you can play along by asking other website owners to link to your content. Why would they want to do that? They would only do so if you provide high quality content that it is worth linking to.

Quality Content

It is well worth the effort of developing quality content in the form of blog articles, infographics, how-to guides etc. Not only will visitors on your website appreciate this, but you will give Google some pretty valuable resources to index as well. Sharing your content on social media could potentially generate a flood of additional incoming clicks. It does not have to cost you a fortune to outrank your competitors on search engines. By taking control and implementing the 7 shortcuts in this article, you will be well on your way. If you would prefer some professional guidance, please click the button below and we will gladly assist you.

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